An online marketing consultant advises clients about using the Internet to help them achieve their business goals.

Online marketing is not just about websites but about the entire online presence: the website or intranet, its presence on the Internet in blogs, social networking sites such as YouTube and Twitter and its Google footprint – the width and depth of pages listed in Google.

The ebusiness consultant advises on the ebusiness life cycle including:

The business case for a website

Website accessibility testing and advice

Website development briefs

Content audits and advice

Online marketing plans

Web testing services

Search engine optimization (SEO)

Facilitation of focus groups

Expert reviews of websites

Website usability advice

Analysis and reporting on focus group feedback

Information architecture design

E-commerce advice

Stakeholder engagement strategies – eg: interview, forums, blogs